Pearson global marketing hollensen pdf download
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Focus on marketing-related themes in connection with new technologies, like Artificial Intelligence (AI), Gamification, 3-D Printing, Internet-of-Things (IoT), Influencer Marketing, Omni-channel distribution and Blockchain technology
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Global Marketing - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Global outline of course
Focus on marketing-related themes in connection with new technologies, like Artificial Intelligence (AI), Gamification, 3-D Printing, Internet-of-Things (IoT), Influencer Marketing, Omni-channel distribution and Blockchain technology Svend Hollensen, University of Southern Denmark, Entrepreneurship and Relationship Management Department, Faculty Member. Studies International Marketing, Marketing Strategy a Marketing Practice. PDF | This is the introductory chapter to the book giving an overview of A summary follow of the scope of global marketing strategy and. Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". We have focused on the international online marketing strategies that are used by telecommunication companies to establish and enhance brand image in the global market. 1 Vysoké Učení Technické V BRNĚ BRNO University OF Technology Fakulta Podnikatelská Ústav Managementu Faculty OF BU
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